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Marketing and Advertising
If we make a general definition: “Advertising, newspaper, magazine, radio, television,
the wide public of various goods and services through media such as posters and signage.
publicity to the masses.” It is a tool that informs the consumer about where, how, for what price and how to use these goods and services, and shows him the best way to use his money. At the same time, it is a great support element for the producer and businessman to find a good market, to evaluate his capital and effort, and to turn to new production and investments.
Marketing
Marketing is the whole of the work you do to promote your brand and increase your brand awareness. Preparing messages that reflect your company's products and services to the outside is among the marketing activities.
Being active on social media, interacting with consumers, communication studies, customer services, your website, profiles on social media and all other works that reflect your brand image are under the name of marketing.
Doing content marketing activities that will promote your products or strengthen your brand image, reach consumers with e-mail campaigns, manage social media and create content for these channels are among the marketing activities.
The main purpose of marketing is to create a demand for your company in the market while promoting your products and brand by reflecting your brand image to the outside in the best way possible through different channels.
Advertisement
Advertising is often confused with marketing efforts. However, advertising studies are a part of the activities under the marketing strategy. It would be more accurate to think of advertising as a sub-branch of marketing, since you cannot do an advertisement work about it without a concept to market it.
As we mentioned above, advertising works are the messages you give out about your brand. To put it another way, it is the promotional activities you create to reach new audiences, gain customers and reach consumers as a result of the demand you create for your products through marketing efforts.
Advertising works can be carried out on digital channels as well as on traditional media or physical environments. Magazine, newspaper, billboard, TV, radio can be given as examples of these physical channels. On the digital side, advertisements on social media, AdWords works, banner advertisements can be given as examples.
The main purpose of advertising is to introduce your products, services and brand to your current audience or a new target audience. These studies are usually done with paid advertising campaigns.